Creating An Online Presence is the second of four programs in the Conscious Woman Online series, a program by intended for those looking to bring traffic to their sites, get their name out, enhance their online presence, and understand the goings-on in cyberspace.
In this session, internet marketing expert Laureen Hudson explores the fundamentals of social networking. It’s not enough to just have accounts everywhere; you need to have a voice that is unique to you, that gives value to your readers. The way you present yourself online can serve as a sterling reference or as a shocking warning, depending on how you do it. Let go beyond old school marketing and give some real thought to how you want to represent yourself, using your voice and authenticity as currency.
Once you have your identity set up, the next step is audience. Setting up a profile isn’t enough – you need to engage commitment and participation. Who needs to hear what you have to say? How can you make sure they’re hearing you? Laureen demonstrates how this is all connected, how to identify yourself online, and how to build an audience through traffic, feed readers, trackback etiquette, search, signature files and blog carnivals.
This session is 60 minutes in length.
Certificate of Completion: $7.50 (completion of post-session questionnaire required).
Continuing Education Units are available for some professional groups. To view a listing of CEU opportunities, click here.